exegesis was concerned with nor his exact terminology which was much more elegant than mine here.
His point was a life long lesson that I've used over the 30 years or so since I heard the message. He said the two sure fire ways to get people to give money were doom & gloom and health & wealth.
Any message between the two extremes is far less successful at raising large amounts of funds.
This truth Pastor Briscoe taught that day expands to non financial matters also. Look at the news and all the click bait web sites. Would we respond if they didn't use the extremes to get our attention.
Just something to ponder.